


Hello there...
One thing I know for a fact...before you let someone into the deep, dark recesses of your mind and past, you need to know that you can trust them. You need to feel like they understand what you're going through, relate to how you feel and have some answers or direction for how you can move forward in your life.
Does that sound about right?
If so, keep scrolling and learn a little bit about MY story and why I know I can help you find your purpose, your passion and your freedom.
My Story
My name is Joshua Roberts. Leader. Follower. Husband. Father. Survivor. Victor. I've done it all. As a kid, I grew up in the country of Mexico, son of religious missionaries, and over the course of my lifetime, I have traveled all over the world. I served in the United States Air Force for over twenty years as a Munitions professional and drill sergeant, ultimately retiring as a Senior Master Sergeant. I've gone to school and gotten my degree, I've helped raise three kids, I have dogs. I love sports...I love watching football and UFC, I love playing golf and I'm a gym rat. But one other thing...
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I have experienced loss.
I've lost a child, I've lost a home and almost everything that I've owned to a hurricane. I have been poor, overweight and struggled with suicide. I have known good times and bad. A friend once said "Josh, you have a unique relationship with suffering." Not exactly the words I want on my tombstone.
I have failed. I have failed in EVERY conceivable way. I have failed as a husband, father, leader and friend.
I know what it means to be lost, to feel hopeless. I know what it feels like to look in the mirror and hate what you see, or even worse, to be ashamed of what you see.
I know what it means to be successful and on the mountain top only to then experience the lowest of lows, the valleys and deep trenches of depression and trauma.
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So yeah, I'm just a normal guy who has experienced many different aspects of the word "life". One thing that maybe makes me abnormal though is this: I want to help people. I love helping people set and achieve goals, and I love seeing the look on their face when they experience that triumph that only comes with doing something that they felt was impossible.
I have been told that I have a unique ability to cut through people's BS and help them see the truth. I'm not a guy that you're going to walk away from and feel happy all the time...no, my goal is to make you think. To help you discover. To help you overcome. And believe me, that takes work...a lot of work. I don't quit and I don't allow the people that work with me to quit either. But I believe that the results will make all the effort worth it.
So that's what you get...a bulldog, a honey badger, a truth teller who has your best interests in mind, even if it means making you uncomfortable. I'm not everyone's cup of tea and I'm ok with that, but I have the heart and desire to see those who are willing to learn, listen and work become the best and most impactful versions of themselves. ​​
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Bottom line: I care about you. I want to help you achieve your goals, see your dreams fulfilled and walk in freedom...to thrive! When you really LIVE life, it's one hell of a ride.
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Let's do this together, what do you say? If you're ready to work then let's get started. Life won't last forever...don't you think it's time to get living?